ArtistArtist

The Thing Inside the Belly

Tatsuhiro Kurahuji (Japan)

As an artist, I also serve as a brand director for everyday items. Creating demand for products worthy of being "chosen" by people is what I do for a living. I think of a brand as a "feel-good memory." It is the emotion behind our everyday choices, a subtle form of dependency. As a contemporary artist, I am trying to create works that confront these "feel-good memories," evoke them, and allow people to re-experience them. This work was inspired by the gold mines of Sado Island. It was a place where people split the mountains in search of gold -- a place where such extraordinary desire existed. From there, I imagined an old tale -- a story that is funny, somewhat disturbing, but also endearing. I hope you enjoy it.

Tatsuhiro Kurafuji

Born in Tokyo in 1987 Graduated from Musashino Art University, Department of Oil Painting in 2012 An artist who works on installation and video works. From 2012 to the present, he has also worked as a brand director for P&G, based in Singapore, overseeing brands such as Febreze and Lenor.

Art Details

  • Art Number：
    5
  • Year of Production：
    2025
  • Exhibition Period：
    2025.09.19(fri)-11.09(sun)
  • Admission Fee：
    Free

Venue & Access

  • Location：
    I Port Sado
  • Opening Hours：
    Indoor exhibition：8:30-17:30 Outdoor exhibition：September 10:00-17:00, October/November 10:00-16:00
  • Closed：
    Indoor exhibits: None Outdoor exhibits: Closed Tuesdays and Wednesdays (except public holidays)
  • Parking：
    Parking available